Priyanka Chopra surpasses Salman Khan and Akshay Kumar in brand value, see list

Priyanka Chopra.

Priyanka Chopra.

‘Desi Girl’ Priyanka Chopra has surpassed stars like ‘Khiladi’ Akshay Kumar and ‘Dabangg’ Salman Khan in terms of brand value. Online sentiment analysis company Checkbrand has given this information.

  • News18No
  • Last Updated:
    December 24, 2020, 8:23 PM IS

Mumbai. ‘Desi Girl’ Priyanka Chopra has surpassed stars like ‘Khiladi’ Akshay Kumar and ‘Dabangg’ Salman Khan in terms of brand value. The online sentiment analysis company Checkbrand has given this information.

This company determines the brand value of movie stars. According to the company’s report, Priyanka Chopra’s brand value has left behind Akshay Kumar and Salman with 2.65 billion rupees. Akshay Kumar has a brand value of Rs 2.60 billion and Salman Khan has a brand value of Rs 2.52 billion, while Deepika Padukone has a brand value of Rs 2.11 billion and Shahrukh Khan has a brand value of Rs 2.09 billion.

On the basis of followers and engagement, the company has fixed the brand value of the film stars. The first three places are occupied by actresses. Actress Kriti Sanon has been in the most trend in the last quarter. Priyanka Chopra and Alia Bhatt came in third at number two. After this, Akshay Kumar, Salman Khan, Aamir Khan and Shahrukh Khan have been in the trend respectively.

Actors occupy the top three positions on the basis of engagement. Salman Khan’s engagement stood at 2.25 lakh. After that, the engagement of Shahrukh Khan, 2.16 lakh and Akshay Kumar was 1.7 lakh. After this Ajay Devgan’s engagement score was 0.64 lakh and Amitabh Bachchan’s score was 0.62 lakh. The total engagement score of 5 actors is 7.3 lakhs, which was more than 3.64 lakhs total engagement of 21 film stars. These 21 film stars include both male and female actors. There have been 7 movie stars who have crossed the 1 lakh mark in terms of social media mentions. These stars include Salman Khan, Shah Rukh Khan, Kangana Ranaut, Akshay Kumar, Ajay Devgan, Aamir Khan and Alia Bhatt. Interestingly, even after much popularity, actresses like Ananya Pandey and Bhumi Pednekar have been below 500 figures in the last quarter.

In terms of overall brand score, Shah Rukh Khan is at number one with 41.76, while Priyanka is at second with 41.26 stores, Deepika Padukone at third and Shraddha Kapoor at number four. Kangna Ranaut has the lowest score of 9.87, while Aamir Khan is at third last with 11.69.

Source