Kia 1st In India sells 1 Lakh Connected Cars

New Kia Sonet
Image – Brijendra

The Kia UVO Connect platform offers 57 smart features including voice commands, smartphone and smartwatch connectivity

Kia India has slowed one sales record after another since it was founded 16 months ago. To say the South Korean automaker disrupted India’s mid-premium passenger car segment is not an exaggeration. Kia has now become that first OEM in the country 1 lakh sales milestone hit when it comes to connected cars. Total sales exceeded 2 lakh.

Kia UVO Connect

The in-car platform UVO Connect from Kia combines smartphones, smartwatches, the car and the infotainment system into one unit and thus offers a seamless driving experience. Around 55% of Kia cars sold in India To date, they have been equipped with UVO Connect, which indicates that they are attractive to customers.

This sales milestone shows that the majority of Indian customers are tech savvy and that it is imperative for automakers to offer the connected car experience as one of the top selling points. The UVO Connect is a suit from 57 intelligent functions The device can be connected to iOS, Android and Tizen platforms (Smartwatch OS) and offers voice commands for phone calls, weather, date and time, media control, navigation, cricket score, air conditioning and holiday information.

It also extends to immobilizing stolen vehicles, remote starting / stopping the engine, remote control of Smart Pure Air, live tracking of cars, notification of automatic collisions, etc. Connected car service comes with one 3 year free subscription.

Kia Seltos exports
Image – Chaitanya

Kia connected cars

Kia India currently sells Sonet, Seltos and Carnival. All three are equipped with the UVO Connect platform. The Seltos GTX Plus 1.4 DCT variant is the best-selling Kia Connected Car in India and accounts for 15% of the 1 lakh sales volume.

Kia has found its niche in the country’s mid-premium segment and is working on additional products to consolidate its leadership position and continue its growth path. It can be assumed that every future Kia product for India will be equipped with connected car technology.

Kia will continue to focus on higher segments and is unlikely to enter the small car retail market, where competition is intense. Maruti and Kia’s sister brand Hyundai have covered the Indian small car segment, and history has clearly shown that it is difficult for newcomers to crack that segment.

If everything goes according to plan, the automaker’s Anantapur plant will soon reach its maximum installed capacity of around 3,000,000 units per year. Kia management has indicated that it has provisions to expand the plant’s production capacity and will do so before considering options for a potential second production plant.

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