December 15, 2020, 3:28 p.m.
Filmmaker Karan Johar announced his foray into talent management at the Dharma Cornerstone Agency (DCA) on Tuesday. Johar started DCA in collaboration with Bunty Sajdeh’s Cornerstone talent management agency.
Johar used his social media handles to share an official statement and the Dharma Cornerstone Agency logo.
“Super excited to announce our newest talent management agency, Dharma Cornerstone Agency (DCA). We at @DharmaMovies have always prospered to the best and DCA will also serve as a platform to promote the best and become an indomitable powerhouse of talent! @ apoorva1972 @buntysajdeh “, wrote Karan Johar next to the statement.
– Karan Johar (@karanjohar) December 15, 2020
The full explanation is:
“With its immense contribution to Indian cinema for over 40 years, Dharma Productions is now redefining the representation of artists across the spectrum of actors and talent in the music industry, opening up the seamless opportunities for them and helping them build their careers in theirs respective industries. The new talent management agency that appears in this partnership with Cornerstone is called the Dharma Cornerstone Agency (DCA).
Over the years Dharma Productions has contributed significantly to the core of this industry with various artists. It has raised the floor for numerous people with passion, talent, and hard work, paving a path to newer heights.
Cornerstone, led by Bunty Sajdeh, has demonstrated its expertise in end-to-end talent management for more than a decade. With strategic branding skills ranging from conventional and digital sales and marketing to licensing, animation and gaming, PR and general image management, Cornerstone has successfully represented several prominent sports and entertainment talents alike.
Continuing the same legacy of Dharma Productions and Cornerstone, the Dharma Cornerstone Agency (DCA) aims to be an indomitable powerhouse that drives collaboration and becomes the benchmark for the management and representation of artists in the country.
The Dharma Cornerstone Agency aims to be a safe home where seasoned professionalism meets existing and contemporary talent in this era of popular culture to improve the production and accessibility of premium content through movies, endorsements, OTT content, events and appearances. It will also work with their talent to build their brand through their digital / social presence and personal PR. With dedicated efforts to serve as a platform to shape, polish and refine each artist’s career, the agency aims to unite the dreams and potential of every associated talent. “
📣 The Indian Express is on the telegram now. Click here to join our channel (@indianexpress) and stay up to date on the latest headlines
Download the Indian Express app for the latest entertainment news.
© IE Online Media Services Pvt Ltd.