Facebook criticizes Apple’s privacy policy, saying it limits the company’s ability to serve personalized ads. Technology News, Firstpost

Facebook is again pushing for new Apple data protection regulations for its mobile devices, this time saying in full-page newspaper ads that the social media giant is advocating for small businesses. In advertisements that have been received The New York Times, The Wall Street Journal and other national newspapers on Wednesday said Facebook’s new rules “limit the ability of businesses to deliver personalized ads and effectively reach their customers.” “While restricting the use of personalized ads is affecting larger businesses like us, these changes are devastating for small businesses and add to the many challenges they are currently facing,” the ad said.

Apple brushed aside Facebook’s attacks, saying it won’t stop people from being followed if they choose to. The main change is that users must give their permission before Facebook and other apps can monitor their online activity.

    Facebook criticizes Apple's privacy policy and limits business opportunities to serve personalized ads

Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook

“We believe this is an easy thing to stand up for our users,” said Apple. “Users should know when their data is being collected and shared with other apps and websites – and they should have a choice of whether or not to allow it.”

The ads come after Apple announced earlier this week that it would set out the types of personal information collected from the digital services displayed in its app stores for iPhones and other products from the pioneering company.

Apple is also planning to introduce a new mandate that requires all iPhone apps to get approval before someone’s activity on the device can be tracked. This monitoring is currently done automatically by many apps and would force users to take the time and effort to block tracking in each app’s settings. Apple says it will push apps out of its stores if they try to bypass the new anti-tracking rule when it goes into effect next year.

In many cases, the data collected by apps is used to sell ads that are targeted to a specific person’s interest and location, especially when their services are offered for free.

Apple announced that the changes were made six months ago to give customers a better understanding of how apps monitor their habits, tastes, and whereabouts. At the time, Facebook complained that the changes would affect companies’ ability to personalize ads.