Facebook attacks Apple with full-page newspaper ads

Facebook runs newspaper ads, newspapers criticize Apple for its guidelines, which give iOS users the choice of whether they want to be followed or not.

In a very interesting move, Facebook is using a fairly old move to make it clear to Apple that it is not happy with one of its new guidelines.

The policy that will allow iOS users to choose whether or not advertisers can track them will be released next year. It was originally supposed to roll out with iOS 14 this year, but Apple has pushed the rollout back.

Facebook has published full-page newspaper ads in the New York Times, Wall Street Journal, and Washington Post “For small businesses everywhere face Apple.” The social network argues that Apple’s new policy will hurt small businesses as they will not be able to target customers with personalized ads and will therefore miss the sale.

The policy changes when developers need to ask permission before tracking users. “Tracking refers to the association of user or device data captured by your app with user or device data captured by other companies’ apps, websites, or offline properties for targeted advertising or ad measurement purposes.” it explains.

Recently, Facebook also warned that politics will “Injured many of our developers and publishers at an already difficult time.” Apple is unlikely to cancel its policy.

Here is the ad that Facebook is running.