Bajaj Platina 100 Kick Start (KS) was introduced to improve the product range and sales potential
Bajaj Auto announced the launch of a new motorcycle today. The new Bajaj Platina 100 Kick Start (KS) has Comfortec technology. Spring-on-spring nitrox suspension offers 15 percent more comfort on long journeys and improves comfort for the driver and pillion passenger.
Tubeless tires ensure a safe and trouble-free ride. The refreshed Platina 100 KS has unique and elegant hand guards for comfort by protecting hands from gusts of wind. The new Platina 100KS is priced at Rs 51,667 (ex showroom) and comes in two color options: Cocktail Wine Red and Ebony Black with silver decals.
Features of the Bajaj Platina 100 Kick Start (KS)
The new Spring on Spring Nitrox suspension of the new Platina 100 KS ensures greater shock absorption. Tubeless tires make driving effortless. Hand guards provide additional comfort. You can rely on its 20 percent longer front and rear suspension to avoid less jerks when maneuvering countless potholes.
The quilted seat design offers seating comfort and support for the driver and passenger. The LED DRL headlight ensures clear visibility and is also designed as a style component. The protective tank pad is designed for a firm and comfortable grip. The style quotient is improved by redesigned indicators and mirrors. Wide rubber foot pads offer excellent support.
Narayan Sundararaman, Marketing Director at Bajaj Auto Ltd, said: “The Platina brand has achieved a remarkable presence with its unmatched comfort offering, making it one of the best motorcycles in the commuter segment. Our Platina range has sold over 72 Lac motorcycles in the past 15 years. The new Platina 100KS will be a great addition to the Platina range, attracting customers who want to choose a motorcycle that offers unparalleled comfort, a variety of features and great mileage. “
Bajaj Platina variants
The brand new Bajaj Platina 100 Kick Start (KS) is available at the price of Rs 51,667 (ex showroom). The current Bajaj Platina variant series comprises three existing products. Bajaj Platina 100ES available at a price of Rs 59,744. Platina 100 ES Disc priced at Rs 61,965. And the top-end Platina 110 H Disc priced at Rs 63,283. This makes the brand new Bajaj Platina 100 Kick Start (KS) the new entry-level offer for the Platina range.
This is a strategic move as Platina Bajaj is second best motorcycle. The manufacturer only sells motorcycles. His only scooter is the electric Chetak, which was recently launched. Introducing a new one Platina variant closer to the 50k The range has great sales potential as a daily commuter on the mass market. It goes without saying that the Platina range now looks more attractive and will help attract the interest of a wider potential buyer base.
The potential of platina in the domestic market is exploited far better than in export. In October 2020, domestic sales were just under 61,000 units and exports were 6,100 units. While the Bajaj Platina 100 Kick Start (KS) is available as an entry-level motorcycle, those who buy one of the other Platina variants by December 2020 can benefit from special discounts until stocks last.