Apple defends upcoming privacy changes as “standing up for our users”.

Apple has responded to Facebook’s criticism of the upcoming changes to data protection and said in a communicated statement that this “occurs for our users” The edge. Facebook has criticized the company ahead of a future iOS update that would require users to give their permission for apps to collect data about them. Facebook today ran full-page newspaper ads targeting Apple, claiming the changes “will limit the ability of businesses to serve personalized ads and effectively reach their customers.”

Here is Apple’s full statement:

We believe this is an easy thing to stand up for our users. Users should know when their data is being collected and shared with other apps and websites – and they should have a choice of whether or not to allow it. The transparency of app tracking in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted ads, it just requires users to have choices.

According to Apple, Facebook will run another anti-Apple ad on Friday BuzzFeed News Editor John Paczkowski. This new ad will purportedly claim that Apple’s software update will “change the internet as we know it for the worse” by requiring places like blogs and cooking sites to charge subscriptions or in-app purchases instead of displaying personalized ads that would allow this to offer content for free.

Apps won’t have to get user permission until early next year. The change has already been delayed once – it was originally supposed to start with the release of iOS 14 this fall.

The spit between the two companies follows Apple, which is adding new privacy labels for the App Store detailing how iOS apps use your data.